Start at $0. Pay 8¢ an email.
Launch is $0 a month with $50 in free credits. Scale is $250 a month and adds the growth newsletter. Set your limits and Bobb never sends past them.
Launch
Pay as you goIncludes
- Cold email agent
- 8¢ per email sent
- $50 in free credits to start (~625 emails, typically 2–5 warm leads)
- Card required, not charged until the credits are used
- Reply inbox + meeting booking
- List cleaning
Scale
Most popularEverything in Launch, plus
- Growth agent with a weekly newsletter
- Unlimited contacts + sending
- 1,250 cold emails a month (typically 3–10 warm leads)
- Extra emails only 8¢ each
Custom
For bigger teamsEverything in Scale, plus
- Custom setups
- Additional channels
- Higher cold email volume
- Priority support + Slack
Lead counts are typical ranges across customers, not a guarantee. Your results depend on your offer and market. Set daily, weekly and monthly limits and Bobb never sends past them. No surprise charges.
| Compare plans | Launch | Scale | Custom |
|---|---|---|---|
| Price | $0/mo | $250/mo | Let's talk |
| Cold email agent | |||
| Cold emails included | $50 in free credits (~625) | 1,250 a month | Custom volume |
| Extra cold emails | 8¢ | 8¢ | Custom |
| Reply inbox + meeting booking | |||
| List cleaning | |||
| Growth agent (weekly newsletter) | Tests only | Unlimited contacts | Unlimited |
| Additional channels, custom setups | – | – | |
| Support | Standard | Standard | Priority + Slack |
What would Bobb cost you?
Turn each channel on or off. Bobb picks the cheaper plan.
- Your plan
- Scale
- You pay
- $310/mo
- New deals
- ~0.7–1.1
- Estimated new revenue
- $3,500–$5,500/mo
$50 in free credits to start. Card required, not charged until they're used.
Estimates, not promises. These numbers are projections, not a guarantee of leads, meetings or revenue. Cold email ranges use our outbound engine's averages across customers: 1 warm lead per 125–500 emails and 1 meeting per 500–1,000. Newsletter numbers come from one newsletter Bobb runs (~38,600 subscribers, 0.3 sales calls per 1,000 a month). Your results depend on your offer, market, list quality, deal size and close rate. Results vary widely, and you may see fewer leads or none. Bobb does not control whether people reply, meet or buy.
How do the $50 in free credits work?
Every new account starts with $50 in free credits, about 625 emails at 8¢ each. Building your lead list is free, so you see exactly who Bobb will email before a single credit is used.
Why do you need a card?
A card is required to start sending, on every plan. It isn't charged until your $50 in free credits are used, and we email you before any first charge.
What does an email cost?
8¢ per email sent. You pay for emails, not leads or seats. Scale includes 1,250 cold emails a month, and extra emails are only 8¢ each.
How do limits work?
You set daily, weekly and monthly limits, and Bobb never sends past them. You see your credit run down as you go, with alerts along the way. No surprise charges, and no approving emails one by one.
Launch or Scale?
Launch is $0 a month: the cold email agent, pay as you go at 8¢ an email. Scale is $250 a month and adds the growth agent, a weekly newsletter to unlimited contacts with unlimited sending, plus 1,250 cold emails a month. Start on Launch and move up when you want the newsletter.
Can I cancel anytime?
Yes. There's no contract. Launch has no monthly fee at all, and Scale is month to month.
What does a warm lead cost?
Across customers it takes roughly 125 to 500 cold emails to get one warm lead, so about $10 to $40 a warm lead. It depends on your offer and market.
Start with $50 in free credits
Paste your website. Bobb builds your buyer list for free, then sends within the limits you set.
$50 in free credits Lead list is free to build 8¢ per email after
Building your lead list is free. Then $50 in free credits to start: card required, not charged until it's used.