Bobb finds the decision-makers at companies that buy what you sell, emails them in your voice and books the calls. Then it writes a weekly newsletter that keeps your list buying. 8¢ an email, $50 in free credits to start.
$50 in free credits Lead list is free to build 8¢ per email after
Building your lead list is free. Then $50 in free credits to start: card required, not charged until it's used.*A typical result for new accounts, not a guarantee. It depends on your offer and market.
Turn each channel on or off. Bobb picks the cheaper plan.
$50 in free credits to start. Card required, not charged until they're used.
Estimates, not promises. These numbers are projections, not a guarantee of leads, meetings or revenue. Cold email ranges use our outbound engine's averages across customers: 1 warm lead per 125–500 emails and 1 meeting per 500–1,000. Newsletter numbers come from one newsletter Bobb runs (~38,600 subscribers, 0.3 sales calls per 1,000 a month). Your results depend on your offer, market, list quality, deal size and close rate. Results vary widely, and you may see fewer leads or none. Bobb does not control whether people reply, meet or buy.
Launch is $0 a month. Scale is $250 and adds the newsletter.
Includes
Everything in Launch, plus
Everything in Scale, plus
Lead counts are typical ranges across customers, not a guarantee. Your results depend on your offer and market. Set daily, weekly and monthly limits and Bobb never sends past them. No surprise charges.
| Compare plans | Launch | Scale | Custom |
|---|---|---|---|
| Price | $0/mo | $250/mo | Let's talk |
| Cold email agent | |||
| Cold emails included | $50 in free credits (~625) | 1,250 a month | Custom volume |
| Extra cold emails | 8¢ | 8¢ | Custom |
| Reply inbox + meeting booking | |||
| List cleaning | |||
| Growth agent (weekly newsletter) | Tests only | Unlimited contacts | Unlimited |
| Additional channels, custom setups | – | – | |
| Support | Standard | Standard | Priority + Slack |
Bobb finds buyers who don't know you yet and books the ones who reply.
Bobb writes and sends it weekly, so past leads come back when they're ready.
One agent, one inbox, one bill. Cold email fills your list with new buyers; the newsletter keeps every one of them warm.
“We went from begging for meetings to turning demos away, and 4×'d our pricing on the back of it.”Go Carpathian · B2B recruiting firm · uses Bobb's weekly newsletter
Bobb charges per email sent, not per lead: 8¢ an email on pay as you go. Across customers it takes roughly 125 to 500 cold emails to get one warm lead, so about $10 to $40 a warm lead. Scale includes 1,250 emails a month.
No. You see your lead list first, then Bobb writes in your voice and sends on its own, within the daily, weekly and monthly limits you set. You can read anything it sent, change the brief, or pause everything in one click.
You can write issues and send tests to yourself on Launch. Sending to a list needs Scale, which includes unlimited contacts and sends.
Yes. Upload a CSV of up to 30,000 leads for cold email, and import your existing contacts for the newsletter.
Each email after that is 8¢, and Bobb never sends past the daily, weekly or monthly limits you set. You see your credit run down as you go, and we email you before any first charge. No surprise bills.
Yes. There's no contract. Launch has no monthly fee at all, and Scale is month to month.
Paste your website. Bobb builds your buyer list for free.
$50 in free credits Lead list is free to build 8¢ per email after
Building your lead list is free. Then $50 in free credits to start: card required, not charged until it's used.