Playbooks for finding and keeping buyers
Honest comparisons and what we're learning about cold email and newsletters that sell.
How to Write an Email Newsletter
A repeatable structure for writing a newsletter people actually open, and the reason most newsletters quietly die by edition six.
Read itHow to Get More Email Newsletter Subscribers
The tactics that actually move subscriber numbers, ordered by effort-to-payoff, and why fit matters more than volume when you sell to businesses.
Read itHow to Build an Email List
Starting from zero, without the mistakes that cost you later: who the list is for, where the first hundred come from, and why your first send is the riskiest one.
Read itHow to Grow Your Email List
Scaling a list that already works, without wrecking the thing that made it work: which channels scale without diluting, and what to watch instead of total subscribers.
Read itWhat Is a Good Newsletter Open Rate?
Benchmarks range from 21% to 44% because the metric broke in 2021. What open rate actually measures now, and the numbers worth watching instead.
Read itHow to Increase Newsletter Engagement
Three levels of engagement, why most advice optimizes for the weakest one, and the step that separates a newsletter from a sales channel.
Read itMailerLite vs Mailchimp (2026): Which Is Better?
A straight, honest comparison of MailerLite and Mailchimp on price, deliverability, ease of use, and who each one is really for.
Read itConstant Contact vs Mailchimp (2026): Which Is Better?
Constant Contact and Mailchimp compared on price, ease of use, support, and the kind of business each one fits best.
Read itHubSpot vs Mailchimp (2026): Which Is Better?
HubSpot and Mailchimp solve different problems. Here's an honest look at price, CRM depth, email features, and who each one is for.
Read itKlaviyo vs Mailchimp (2026): Which Is Better for E-Commerce?
Klaviyo and Mailchimp compared on pricing, automation depth, deliverability, and which one actually drives more revenue for online stores.
Read itConvertKit vs Mailchimp (2026): Which Is Better?
ConvertKit (now Kit) vs Mailchimp compared on price, automation, ease of use, and whether you're a creator or a small business.
Read itFlodesk vs Mailchimp (2026): Which Is Better?
Flodesk and Mailchimp compared on flat-rate pricing, design quality, automation depth, and who each platform actually fits best.
Read itBrevo vs Mailchimp (2026): Which Is Better?
Brevo (formerly Sendinblue) vs Mailchimp on pricing model, SMS, deliverability, and which fits your sending patterns better.
Read itSee your buyer list first
Paste your website. Bobb builds your lead list for free, with $50 in free credits to start.
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